To be happy in every aspect of life. That’s what 213 Apparel is all about.
Launching in December 2014, Charlotte Grigg and Sammy Veall created a brand that brings together all of their favourite things; Venice Beach, nature, happiness, and freedom. And with that freedom, they like to push the boundaries of what yoga wear should look and feel like.
This is more than an activewear label, this is a way of life. A reminder that life is all about being happy and being free. And that’s because the women behind it live that every single day. In everything they do. At the age of 21, a fire exploded onto Sammy Veall, leaving her with third degree burns to 35% of her body. Stuck in a hospital bed for three months, and teaching herself how to walk motivated her ‘To Be Happy’ ethos which she now lives by.
In March 2013, Sammy opened Yoga 213, Australia’s first Hip Hop Yoga studio inspired by trends appearing in California, USA. The dreamy loft studio in Richmond, Melbourne is the home of many yogis and a place where students can find happiness through movement, just like Sammy did. Sammy’s dream of creating a yoga apparel line came true when she teamed up with Charlotte Grigg in 2014.
After eleven years of working as a buyer in the fashion industry, globally, Charlotte embarked on a yearlong soul searching journey, travelling overseas to re-inspire her next chapter. Prior to travelling, Charlotte connected with the ‘To Be Happy’ mantra of Sammy’s studio and later went on to dive into the Yoga 213 200hr Teacher Training. This is where 213 Apparel began. And no one has looked backwards ever since.
This is only the beginning. Won’t you come along for the ride?